Client
Our Impact
Redefining pricing models through design-driven repricing
In a rapidly evolving market, pricing isn't just a numbers game - it's a user experience. We partnered with Square to rethink their pricing model from the ground up. By combining business strategy, user research, and design thinking, we led a repricing initiative that clarified value, improved conversion, and created a scalable foundation for growth.
Designing a seamless free trial experience to boost conversions and increase activation
Free trials are often a user’s first real encounter with a product - which makes the design of that experience critical. By focusing on simplicity, clarity, and value delivery, we designed an experience that reduced friction, increased engagement, and resulted in sustained merchant trial activations. The result: a measurable lift in time to enrollment, improved product adoption, and a more intuitive journey that aligned with both user intent and business needs.
Creating a unified pattern library to power consistent product design
As Square expanded its product offerings, product consistency was not just for brand alignment, but for the end-to-end user experience. We designed a robust pattern library that enabled Square’s teams to ship new features faster, maintain design quality, and ensure a cohesive experience across every touchpoint. The result: a foundation for innovation, quality, and high-velocity iteration across the Square ecosystem.
