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Design Thinking is Dead. Long Live Design Thinking.

By Jessica Chang

Design thinking has become a parody of itself. Conference rooms full of sticky notes, forced empathy exercises, and 'innovation theater' that produces colorful artifacts but little real insight or change.

The original promise of design thinking - bringing human-centered approaches to complex problems - remains vital. But the simplified, workshop-ized version that dominates corporate training has lost its power to create meaningful change.

Real design thinking was never about following a linear process from empathy to ideation to prototyping. It was about developing a mindset that prioritizes human needs, embraces uncertainty, and uses creative problem-solving to address complex challenges.

Today's challenges require evolving beyond individual user needs to consider systemic impacts, environmental consequences, and social justice implications. We need design thinking that addresses interconnected problems rather than isolated pain points.

This means expanding beyond user interviews to include broader stakeholder perspectives, considering long-term consequences alongside immediate needs, and designing for collective wellbeing rather than individual satisfaction alone.

Modern design thinking must also grapple with AI, data ethics, and algorithmic decision-making. Traditional human-centered design methods weren't built for products that learn and evolve autonomously.

The most effective approach combines design thinking's human-centered foundation with systems thinking, futures research, and ethical frameworks that consider broader impacts.

Instead of workshop exercises, focus on building organizational capabilities for continuous learning, experimentation, and adaptation. Design thinking should be a way of working, not a workshop format.

The future belongs to organizations that can think like designers while acting with the complexity and nuance that modern challenges require.